Business Analytics for Midsize Businesses - Unlocking Hidden Insight to Drive Profit

Tuesday, December 6, 2011 by Marketing Team
Date: December 7, 2011

This briefing features a leading industry analyst Michael Lock, Senior Research Analyst Business Intelligence from the Aberdeen Group, and IBM subject matter experts discussing how to increase organizational intelligence and arm key decision makers with the power of business visibility.


Abstract

This briefing examines top pressures driving the need for analytical strategy in the midmarket. If the past two years of market volatility have taught us anything, it is the need for clear visibility into the information that acts as the lifeblood of our organizations, and the value of timely business insight born from that information. Aberdeen's research shows that Best-in-Class midmarket organizations (100 - 999 employees) are gathering and incorporating data faster, applying analytical capability more efficiently, and delivering actionable insight to the workforce. For these top performers, the ability to transform information into business insight leads to substantial improvement in key business metrics like customer responsiveness, sales pipeline efficiency, and operating profit. Does your organization have an efficient business intelligence (BI) strategy in place or are your key decision makers still languishing with incomplete, incorrect, or late information?

During this briefing attendees will learn:
  • Top pressures driving the need for analytical strategy in the mid-market
  • Key strategic actions underlying a Best-in-Class approach to BI
  • Best practices around alignment of organizational resources
  • How top performers leverage a holistic analytical technology strategy
  • A roadmap of recommended actions to generate faster, more informed decisions, and drive higher performance as a result

Tune in as Michael Lock, Senior Research Analyst Business Intelligence from Aberdeen Group and IBM subject matter experts to discuss these best practices as part of IBM'sAnalysts Series for Midsize Businesses - Technology Solutions for a Smarter Planet. 

All attendees to this briefing will receive access to an online IBM/Aberdeen ROIassessment based on research from Aberdeen's Business Analytics Practice. This easy-to-use online ROI and assessment tool can help you compare your company's business analytics capabilities with the strategies, capabilities and technologies used by companies with best-in-class performance.


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